I recently got an invitation to be a contributor for the Huffington Post. I was obviously overly excited and immediately signed up to be a contributor. In the past you would have to pitch your blog idea and a sample article to one of the editors and wait for them to respond with a positive. However, ever since the Arianna Huffington decided to step down to focus on her new company Thrive Global, things have changed and Huffington Post is moving to a new platform called Athena. Here is how the platform works:
Setting Up The Profile:
After logging in for the first time, I was taken to a screen to fill in my profile information.
Here’s the information we need:
1. Contributor Name
2. Profile Picture: I went with the one that is consistent with my branding.
3. Social Media Profiles: The one they ask for is Twitter and Facebook.
4. Detailed Bio
5. Username: This is randomly generated username that will be used in the HuffPost url. This might change in the future and you would be able to modify it.
Click on save and viola you are ready to publish your posts.
Creating Your First Post:
Click on the “Create a Post” tab on the left hand side and you will be taken to the posting platform. The posting portal is very easy and efficient. You type as you would if writing a word document, add images and videos if needed. You are also allowed to add up to 8 tags.
Once you have edited and proof read your post, you are ready to publish it. That’s it! Once you click the publish button, your post is up there on the Huffington Post website. There is no submission or waiting for editor’s approval.
While the new Huffington Post blogging platform comes with advantages, like making it easier to get published and a more user-friendly interface, it also comes with new challenges.
Unless your post is picked by an editor and promoted by them, it is very difficult for the people to find your post. Earlier the articles were placed in a particular section ex. HuffPost Lifestyle, HuffPost Parents, etc. Now all contributor articles are placed in a general HuffPost portal.
Huffington Post isn’t clear on which posts they choose to feature or why?
The only way to access your content is to link directly to your author page, or the URL to the post itself. Otherwise you, and your friends, won’t be able to find the content in search.
So is there value in being a Huffington Post Blogger?
The answer to this question is undoubtedly YES!
It’s still a good platform to publish your work and a matter of prestige for you. Your lients will trust you more because of your association with big names like The Huffington Post. And let’s face it even though there is difficulty in navigating and finding your articles in the search engine, Huffington Post has way more visitors than your blog and if you write good then there is always a possibilty of your articles being picked by editors and becoming viral. I had 21 likes on my article “10 Tips For Sustainable, Healthy Lifestyle” within an hour of posting.
Ultimately, time will be the deciding factor on whether or not this was a good decision from the Huffington Post. In the meantime, keep using your HuffPost blogger status as a way to gain recognition and to build your brand.